![]() ![]() For example, consider how MakerShed, a retailer of do-it-yourself goods, is using video demonstrations to quickly introduce customers to new products, drive traffic to their site, and provide how-to demonstrations. Video’s impact on online sales might be even more powerful when video marketing is added to the mix. In fact, some merchants have reported increases in conversions rates of 20 percent or more when they added simple product videos. Video is one of the most potent ways to market and sell products online.
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